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Adapt to Your Audience

Posted by on September 29, 2014 | 9:38 am in Blog | Comments Off

Adapt to Your Audience

This morning, a web client walked us through one of her more complex service models. While the service made sense to her—and would to others in her field—we were a bit flabbergasted. Still, thanks to her patient and organized explanation, we eventually not only understood the service model but also believed in its value. She put it in terms that we could understand. The experience reminded me of one of my favorite Mental Floss articles: 18 Complicated Scientific Ideas Explained Simply. The article invites 18 different scientists to explain...

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WordPress versus Drupal: Race car vs. Amtrak

Posted by on August 18, 2014 | 1:07 pm in Blog, Featured Posts | Comments Off

WordPress versus Drupal: Race car vs. Amtrak

Both Drupal and WordPress are open-source content management systems. Both have thousands of developers behind them. Both have benefits and limitations. So what’s the major difference between Drupal and WordPress? Well, depends on who you ask. This blog post is relevant if you’re considering a new website, curious about the differences between common content management systems like WordPress and Drupal, or looking to better understand why Drupal has been recommended to you. When it comes to the battle between WordPress and Drupal,...

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The Whispers in the Room: Our Favorite Backchannel Tools

Posted by on July 30, 2014 | 2:37 pm in Blog, Featured Posts | Comments Off

The Whispers in the Room: Our Favorite Backchannel Tools

If you can’t beat ‘em, join ‘em. Next time you’re presenting, leading a meeting, running a workshop, or doing any kind of public speaking, don’t quiet the chatter at the back of the room; celebrate it. Things your participants have to say might add a lot of value. Their questions might help to shape the conversation, or their input might add new depth to the discussion. How can you celebrate these participant-led comments? With a backchannel. A backchannel is a real-time, online conversation that takes place...

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Answering the Question, “Why Do You Use WordPress?”

Posted by on June 19, 2014 | 5:47 pm in Blog, Featured Posts | Comments Off

Answering the Question, “Why Do You Use WordPress?”

When we develop new websites, blogs, products pages, or other online resources for our clients, we almost always use WordPress. What is it, and why do we use it? Here’s a bit about our love affair with WordPress.   WordPress is just software If you’ve never heard of WordPress, don’t be concerned. It’s not another complicated piece of technology that you’ll have to fight with; it’s just some software we’re adding to your site. It makes it easy for you to use your site. That’s right: YOU....

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Our Web-Writing Hero: Jakob Nielsen

Posted by on May 10, 2014 | 1:33 pm in Blog, Featured Posts | Comments Off

Our Web-Writing Hero: Jakob Nielsen

Some superheroes have capes, others have strength or speed… but our favorite hero has an even better power: a sharp editing eye for concise writing. Hey, it’s almost like laser vision, right? Jakob Nielsen has been a famous champion of web accessibility since the 90s. To this day, when clients ask us about online text, we reference the article, “Applying Writing Guidelines to Web Pages.”  Published in 1998, it shares timeless advice for concise web text. Here’s an excerpt: A common thread between conciseness,...

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We’re Linked In!

Posted by on May 1, 2014 | 1:15 pm in Blog, Featured Posts | Comments Off

We’re Linked In!

Find us on LinkedIn at https://www.linkedin.com/company/5140768.

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Talk Like Shakespeare Day: How an obscure celebration is a great blog muse

Posted by on April 23, 2014 | 7:16 am in Blog, Featured Posts | Comments Off

Talk Like Shakespeare Day: How an obscure celebration is a great blog muse

Tis April 23rd, the accepted anniversary of William Shakespeare’s birth and death. What better way to celebrate than a day devoted to the poet and playwright’s turns of phrase and bawdy puns? Unless your an old-school English nerd, why should this day matter? Our calendar is full of strange and obscure holidays that turn ordinary Wednesdays into celebrations of Shakespearean insults (find your own at www.pangloss.com/seidel/Shaker/). When you’re feeling a bit uninspired, consider using one of these obscure holidays to help...

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Can You Flip an Online Class? Article Now Available!

Posted by on April 19, 2014 | 12:23 pm in Blog, Featured Posts | Comments Off

In my first Faculty Focus article, I teamed up with my colleague at Flip It Consulting, Barbi Honeycutt, to explore the question, “Can we flip an online class?”  We believe the answer is Yes!  We just have to think about the flip a little differently. Here’s an excerpt of the article: One way to address this is to apply the flipped philosophy to the online classroom. The flipped classroom model can help us design more interactive and engaging online learning experiences, and online classes can help us expand on what it means to flip....

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Porticos Press Releases: Spreading the word about innovation

Posted by on March 19, 2014 | 1:21 pm in Blog, Featured Posts | Comments Off

Porticos Press Releases: Spreading the word about innovation

Porticos is a product design and development company, an engineering consulting firm with innovation at its core. Their slogan, product design for the way we’re designed, showcases their focus: engineering experience paired with product expertise. As a consultant for leading companies, for novel start-ups, and for military organizations, Porticos excels in all directions. But to help showcase those areas, they needed web support from Reify Media. We’ve partnered with Porticos to help them develop an in-depth portfolio, a...

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101 Ways to Flip an Online Class: Book Now Available

Posted by on February 19, 2014 | 12:26 pm in Blog, Featured Posts | Comments Off

101 Ways to Flip an Online Class: Book Now Available

Can you FLIP an online class? Sure you can! Dr. Barbi Honeycutt, Founder of Flip It Consulting, and Sarah Glova, President of Reify Media and a Flip It Associate, teamed up to write 101 Ways to FLIP Your Online Class. This 50-page idea booklet is packed with new ways to engage students and enhance learning in the online environment. Designed for the busy educator, it’s an easy book to flip (pun intended!) through to find your next idea for your online class. Book Excerpt: The flipped classroom has become one of the latest buzzwords in...

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